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mid-term study guide

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Across
1
Transaction not involving merchandise
5
Measures changes in the cost of living during inflation
6
The extra elements that differentiate one retailer from another
7
A decline in prices and wages because of a reduction in the amount of money available
8
A company expands its business operations into different steps on the supply chain
10
Suppliers sell through a moderate number of retailers
11
The process of affecting visibility of a website in the search engine results page with unpaid results often referred to as natural, organic or earned results
13
Digital displays that advertise products and promotions can facilitate in-place interactions with customers
14
A parent company selling one of its businesses to another company
15
The ability of goods or increasing share of wallet service to satisfy one or more needs or wants of a consumer
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The process of gathering and analyzing information from a majority of internal and external sources for the purpose of reducing risk before special business plans are executed
17
Social or professional associations with which a person identifies and to which he or she looks when forming opinions
18
Final dimensions of the width and height of a catalog
Down
2
Two or more brands join for the purpose of reaching customers more effectively and increasing sales for both parties
3
The process of a business increasing production of goods or services at the same part of the supply chain ( internal expansion, merger, acquisition)
4
Retailer adds goods/services that may be unrelated to each other and to the firms original business
9
A form of online targeted advertising by which online advertising is delivered to consumers based on previous internet actions that did not in the past result in a conversion
12
Visually presenting a product in a way that differentiates it from most of the other products giving it great emphasis