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Advertising Techniques

Across
This technique repeats the product's catchphrase, name or logo over and over so that it "sticks" in the consumer's mind.
The advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out.
The advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.
The advertiser makes you feel like you need the product right away.
Words with strong associations like "family," "home," "dishonest" and "wasteful".
Attempts to make the audience associate positive words, images and ideas with a product and its users.
A product endorsed by a celebrity or by an expert
Down
The advertiser appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.
the case that using the product means the consumer is better, smarter, richer and so on... than anyone else.
Comparing one product to another and saying it is weaker or inferior in quality or taste.
THE ADVERTISER USES STATISTICS, RESEARCH OR OTHER DATA TO MAKE THE PRODUCT APPEAR TO BE BETTER THAN ITS COMPETITORS.
The advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product
The advertiser says or implies (either by text or pictures) that "people just like you" use the product.