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Basic Components

Across
Sending materials
You have to eat (and drink)!
Awards gala, reception, etc.
Sign up
Cars, trains, ships and planes
Internet, webinars, mobile app, etc.
Move your attendees during the event
Band, DJ, etc.
Projector, microphone, screens
Hotel or convention center
Down
Tradeshow booths
Companies that financially support your event
Promotion
Safety and _______
Meeting rooms
Give away or gift
Guestrooms
Purpose (THE most important)
Handouts, program guides, signage, etc.
Presenters - celebrity, staff, experts
Special needs, mobility, etc.