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Key Terms Crossword

Across
may be distinguished from a contractor or subcontractor, who commonly adds specialized input to deliverables. Also called vendor.
the funds that a company raises in exchange for issuing an ownership interest in the company in the form of shares.
Businesses use various methods to gain publicity. Refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity.
a stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively
means direct in your approach. When you have a favor to ask of a friend, don't beat around the bush––say what you need in a straightforward way.
any person, organization, social group, or society at large that has a stake in the business. Stakeholders can be internal or external to the business.
is one that survives through crises without internal warfare. ... This achievement was based on the development of centralized patterns of political control and the growth of a type of authoritarianism involving the rule of a military elite.
the state or fact of having a duty to deal with something or of having control over someone.
supervises the production department and staff, and has ultimate responsibility for the scheduling and quality of all advertising from the mechanical stage.
Application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.
materials or substances used in the primary production or manufacturing of goods.
represents the direct costs related to the manufacturing or purchasing of a good that is sold to a customer. Companies use this measurement to calculate their gross margin
the idea that at different points in their development, potential leaders need to focus on excelling at different skills
a way of preventing mistakes or defects in manufactured products and avoiding problems when delivering solutions or services to customers
Down
A term used by manufacturing and service businesses to indicate the goods or services they provide.
a term used by many writers to indicate an old fashioned business that ignores customer tastes and needs.
an individual or collaborative enterprise that is carefully planned and designed to achieve a particular aim.
They reinvest the money they make back into their business or the local community
a building or area where goods are made
a team of individuals at the highest level of management of an organization who have the day-to-day tasks of managing that organization
A group of people with a full set of complementary skills required to complete a task, job, or project.
acquire (something) by paying for it.
The possibility a company will have lower than anticipated profits or experience a loss rather than taking a profit
Definitive or determinate quantity adopted as a standard of measurement and exchange.