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Ch. 10 Marketing

Name_______________________________
Date___________________ Pd.__________
Each word found is worth 4 points.  
Across
Amount of money available after all costs and expenses are paid
Is the amount added to the cost of a product to set the selling price
Reasons consumers decide what products and services to purchase
Any paid form of communication through mass media
Is direct, individualized communication with prospective customers
Gathering information from people using a carefully planned set of questions
The money a customer must pay for a product or service
Communicating with potential customers to determine and satisfy their needs
Is a reduction from the original selling price
Services have no physical form
Set of promotional activities designed to generate sales
A blend of four marketing elements
A way to build customer confidence in the company's product
Down
Everything a business offers to satisfy customer's needs
Research study that gathers the ideas, experiences, and opinions from a small number of consumers
Are persons who buy products and services mostly for themselves
Provides protection and security for the product before it is used
To exhibit a product at the point of sale
Determining the best ways for customers to locate, obtain and use products or services
The setting and communicating the value of products or services
Services are consumed at the same time they are produced
Communicating with as many people at the same time with a common message
Presents 2 carefully controlled alternatives to subjects in order to determine which has better results
When customers are offered choices of features
The availability of a service must match the demand for that service at a specific time
Processes for creating, communicating, delivering and exchanging offerings