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Chapter Three Part 5

Across
Found that receptors at different sites along the membrane fire in response to tones of differing frequencies.
Neurons that conduct neural impulses from rods and cones to ganglion cells.
Man who repeatedly flashed "Lipton Ice" during an advertisement to sway participants into favoring Lipton Ice.
German physiologist suggested the retina must have three different types of color photo-receptors.
German physiologist who proposed the opponent-process theory of color vision. Also came up with afterimages.
Psychologist who said "It's craziness, pure craziness."
Worked with David Hubel to discover that neurons in the visual cortex of the brain fire in response to particular features of the visual input.
Worked with Torsten Wiesel to discover that neurons in the visual cortex of the brain fire in response to particular features of the visual input.
Psycho-physicist who discovered that the threshold for perceiving differences in the intensity of light is about 2% of their intensity.
Down
Studied ESP and conducted an experiment on pigeons to see if they could find the correct card out of a deck of 25, 20% of the time.
(Along with Ronald Melzack) created the gate theory of pain.
Nineteenth century German psychologist who referred to the weakest level of stimulus that is necessary to produce a sensation as the absolute threshold.
"Neuromatrix" that includes chemical reactions but involves other aspects of our physiology and psychology in our reaction to pain.
Behaviorist who associated appealing stimuli with products.
British scientist who discovered that sunlight could be broken down into different colors with a prism.
British scientist who created the Trichromatic theory by projecting red, green, and blue-violet lights onto a screen to form white light.