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Across
1 of 6 elements of OG premium
1 of 6 elements of OG premium
Part of our character
OG brand shoppers spend _% more annually
Characteristics of these brands include highest price points, lowest promo, unique flavors
Old thinking conventional & organic. New thinking _ _ _
Home office location
We make great products people love
These consumers are 21.7% of category buyers and make up 23% of unit volume
Characteristics of these brands include highest volume, avg price points, avg promo
How many units/year does heavy buyer buy
How many units/year does the light buyer buy
Characteristics of these brands include lowest e'day price, high freq promo, basic core items
Down
How many times to practice Why OG?
1 of 6 elements of OG premium
Base greens for new beverages
1 of 4 elements of super consumer
Something FRESH to put on our salads
1 of 4 OG's premium experience (hint our promise)
What kind of marketing is: retailer specific, often instore
How many units/year does the medium buyer buy
1 of 6 elements of OG premium
Newest line up of crunch salads
Part of our character
Bagged salad segment