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Chapter 1: Marketing Is All Around Us

Andrew Beasley
Across
The group that is identified for a specific marketing program.
Its percentage of the total sales volume generated by all companies that compete in a given market.
Intangible items that have monetary value and satisfy your needs and wants.
The creator of the crossword.
All businesses that buy products for use in their operations.
Lists information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
The attributes of goods or services that make them capable of satisfying consumers' wants and needs.
Tangible items that have monetary value and satisfy your needs and wants, such as cars, furniture, televisions, and clothing.
Down
The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business.
Consumers who purchase goods and services for personal use.
All people who share similar needs and wants and who have the ability to purchase a given product
Product, place, price, and promotion.
Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.