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Strategic Planning - Crossword #2

Across
Difference between revenue received from the sale of a goods/service and the opportunity cost used.
Process of delivering wide-market good/services to satisfy a specific customer need
An analysis method that looks both internally and externally to the organization
The dynamic external system in which a business competes/functions (2 words)
An aspirational statement of what an organization would like to achieve.
Down
A marketing concept that encompasses a customer impression, awareness of a company or its offerings (2 words)
A measure of uncertainty
An opportunity to earn an economic benefit through the production of a good, provision of a service, or the rental of an asset (2 words)
A process by which individuals acquire knowledge, social skills, and value.
The involvement of consumers in various value creation activities through which production/services are made