My Crossword Maker Logo
Powered by BrightSprout
Save Status:
or to save your progress. The page will not refresh.
Controls:
SPACEBAR SWITCHES TYPING DIRECTION
Answer Key:
Edit a Copy:
Make Your Own:
Crossword Word Search Worksheet
Rate This Puzzle:
Log in or sign up to rate this puzzle.

Advertising

Across
An exclusive right granted by the Copyright Act to authors and artists to protect their original work from being plagiarized, sold, or used by another without their express consent.c
The association of a brand's features and benefits with a particular set of customer needs. differentiating it from the competition in the customer's mind.
An instrument of communications vehicle that carries or helps transfer a message from the sender to the receiver
A marketing function that identifies products and their source and differentiates them from all other products.
Delivering programming to a specific group defined by demographics and/or program content, rather than mass appeal.
An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Covers approximately the first 70 years of the 20th century; marked by tremendous growth and maturation of the U.S. industrial base. It saw the development of new, often inexpensive brands of the luxury and convenience goods.
Various efforts and tools companies use to initiate and maintain communication with customers and prospects. such as solicitation letters, newspaper ads, event sponsorship, publicity, telemarketing, statement stuffers, and coupons, and more.
Print or broadcast media that reach very large audiences. Mass media include radio, television, newspapers, magazines, and billboards.
According to the FTC, any ad i which there is a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment.
Social action designed to dramatize the rights of the buying public.
May be required by the FTC for a period of time to explain and correct offending ads.
Period of time between the beginning of written history and the start of the 19th century, during which the invention of paper and the printing press and increased literacy gave rise to the first forms of advertising.
Down
Manufacturers portraying their brands as different from and better than similar competitive products through advertising, packaging, or physical product differences.
Any word, name, symbol, device, or any combination thereof adopted and used by manufacturers or merchants to identify their goods and distinguish them from those manufactured or sold by others.
Strategy of identifying groups of people or organizations with certain shared needs and characteristics within the broad markets for consumer or business products and aggregating these groups into larger groups according to their mutual interest in the products utility.
Statement of how the company is going to accomplish its marketing objectives. That is the how-to of the marketing plan and determined by the particular blend of the marketing mix elements, which the company can control.
Advertisements with messages, often sexual) supposedly embedded in illustrations just below the threshold of perception.
Direct inducement offering extra incentives all along the marketing route; from manufacturers through the distribution channels to customers; to accelerate the movement of the product from the product to the customer.