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Desktop Publisher

Teacher: Robin Fassnacht
Across
To determine which type of publication one should use, one needs to ask four key __________.
Used to provide information, educate, or advertise a specific topic or product. Longer term in nature. Describes a single entity in detail. Higher grade paper and employs the use of color and graphics.
A one-page document used by a business or individual to advertise or provide information about a one-time upcoming event. Usually information that is temporary in nature and has a short life span.
One of the Target Audiences "hooks" that pertains to the groups general years of existence.
To whom are you communicating? What are the ______________ of your target audience?
This type of publication implies the use of a heading at the top and sometimes the bottom of a letter. Usually includes name, address, phone number.
Is blank or negative space on a page. Used to give the reader's eyes a break.
Distance between elements on a page. This demonstrates a relationship between the elements.
A publication that contains contact information for a business or individual thats used to help its recipients remember you or your business.
One of the Target Audiences "hooks" that pertains to their educational background.
Down
A publication created by a business or individual that is distributed on a regular basis, weekly, monthly or quarterly. Informational updates to a specific club. Typically formatted in columns with side headings, graphics and text boxes.
A planned combination of elements such as a combination of font styles and sizes.
Related items should be justified the same to emphasize their relationship to each other.
White space does not have to be ______.
One of the Target Audiences "hooks" that pertains to the associations belonging to certain special interests.
Consistent pattern of font and color schemes and graphic types (related fonts, color schemes, or graphics)
Graphics do not overpower text.Page is not too heavy on one side or the other.
One of the Target Audiences "hooks" that pertains to the types of things they like to do as a group.
The use of color and size to emphasize the most important elements on a page.