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Online Marketing Review

Across
Keyword search setting allowing for matching on a wide variation
A representation of a person used to give personality to a company/marketing idea
Strategic marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retain a clearly-defined audience-and ultimately to drive profitable customer action
Best place for Italian Beef in Chicago
Down
Displays in ad, but has link to another page
A description of a customer or set of customers that includes demographic, geographic and psychographic characteristics.
Best Stuffed Pizza in the world
Business to Business
Visual representations of eye activity on a web page
Google decides on a company's ad position among all its advertisers based on this