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Principles of Marketing 14-19

Across
Demand for a particular brand
Costs that flucuate
Fixed cost
A company that promotes its position on a public issue
Paid personal communication that persuades customers to purchase products
Reduces the accuracy and clarity of communication
Down
Wholesaler that carries a wide product mix but limited depth
Online retailer
Department store
All entities that facilitate product distribution
The value that is exchanged for products in a marketing transaction