A special exhibit of a product at the point of sale, generally over and above standard shelf stocking.
- The various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals.
An organization that provides a variety of advertising related services to clients, specifically advertising campaigns
The communications and promotional activities by the marketer to persuade
consumers to request specific products or brands from retail channel members
One view or display of an ad. Ad reports list total impressions per ad, which tells you the number of times your ad was served by the search engine when
searchers entered your keywords
- Use of publicity and other nonpaid forms of promotion to influence the feelings, opinions, or beliefs about the company, its products or services, or about the value of the product or services.
An advertising message or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry.
The placement of advertising messages on a wide variety of items of interest to the target market such as calendars, coffee cups, pens, hats, note paper, paper weights, Tshirts, watches, etc.
A method of comparing the cost effectiveness of two or more alternative media vehicles. It is the cost of using the media vehicle to reach 1,000 people or households.
Advertising intended to inform prospective customers of special sales. It announces the arrival of new and seasonal goods, and it features, creates, and promotes a market for the merchandise items in regular stock
An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.
- The number of times a person, household, or member of a target market is exposed to a media vehicle or an advertiser's media schedule within a given period of time.
a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy.