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Promo Vocab Crossword

Across
A special exhibit of a product at the point of sale, generally over and above standard shelf stocking.
- The various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals.
An organization that provides a variety of advertising related services to clients, specifically advertising campaigns
The communications and promotional activities by the marketer to persuade consumers to request specific products or brands from retail channel members
One view or display of an ad. Ad reports list total impressions per ad, which tells you the number of times your ad was served by the search engine when searchers entered your keywords
- Use of publicity and other nonpaid forms of promotion to influence the feelings, opinions, or beliefs about the company, its products or services, or about the value of the product or services.
An advertising message or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry.
The placement of advertising messages on a wide variety of items of interest to the target market such as calendars, coffee cups, pens, hats, note paper, paper weights, Tshirts, watches, etc.
A method of comparing the cost effectiveness of two or more alternative media vehicles. It is the cost of using the media vehicle to reach 1,000 people or households.
Advertising intended to inform prospective customers of special sales. It announces the arrival of new and seasonal goods, and it features, creates, and promotes a market for the merchandise items in regular stock
An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.
- The number of times a person, household, or member of a target market is exposed to a media vehicle or an advertiser's media schedule within a given period of time.
a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy.
Down
form of advertising that allows businesses to communicate straight to the customer, using text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Point-of-Purchase Displays - Promotional materials placed at the contact sales point designed to attract consumer interest or call attention to a special offer.
The various mass media that can be employed to carry advertising messages to potential audiences or target markets for products, services, organizations, or ideas.
A group of advertisements, commercials, and related promotional materials and activities that are designed to be used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objectives of a client.
Persuasive messages purchased to inform, persuade and remind a target market about products, services, organizations, or ideas.
The non-paid-for communication of information about the company or product, generally in some media form.
An inducement (money, premiums, prizes) offered by sellers to reward or motivate consumers to purchase their products or services.
The communications and promotional activities by the marketer to persuade wholesale and retail channel members to stock and promote specific products.
A printed certificate entitling the bearer to a stated price reduction or special value on a specific product, generally for a specified period of time.
The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle.