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Chapter 4 Marketing Research

Across
A group of people brought together to discuss a product.
Type of research used to determine consumers buying habits.
Type of research that determines competitors.
The systematic collection, analysis and interpretation of information used to develop a marketing strategy.
Looking for unknown connections between behaviours and purchasing habits of a target market.
Consumer ________ analysis is used to group customers into target markets.
Type of research that examines each detail of the product.
Type of sample where every member of the target market has a change of being selected.
Type of research that segments people based on the type of media they use.
Down
A type of device used to determine when and where consumers shop.
Type of research used to measure people's reactions, responses or feelings.
A market that is reflective of the demographic composition of the country as a whole.
Type of research that involves collecting data by surveying a representative sample of the target market.
Type of marketing research that has been collected by others.
A question format where respondents select an answer from choices that are given.
Research that determines what price to charge.
Type of research that is collected by a researcher.
A set of carefully planned questions.