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Crossword: Chapters 3-5

Across
The process of making sense of the world around you.
Existing data already collected and available to the entrepreneur.
New data gathered by you.
Making a selection decision.
Down
The place the product or service will occupy in the hearts in the minds of customers.
Involves watching, either mechanically or in person, how people behave.
Conducted by personal interviews, mail, telephone, or online.
The force that causes us to act, including a satisfying need.
Involves aggregating prospective customers into groups.
The process in which behavior capabilities are changed as a result of experience.