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Part 4, Chapter 10: The brain is an argument

Across
Part of the human brain which performs a primary role in the processing of memory,decision making and emotional reactions
Thinking that is justified by the giving of good reasons
Social science model which believes consumers aren't always driven by careful considerations of price and expected utility
" The president is the best of us "
Produces aversive feelings and it triggered by things like nicotine withdrawal and picture of people in pain
Is a crucial part of the dopamine reward pathway and the intensity of its activation was a reflection of desire for the item
Rational area of human brain were computation of numbers takes place
Reactions that manifests themselves as a twinge of uncertainty
Appearing both tragic and comic
Down
An organ that serves as the center of the nervous system in all animals
An arguments forcing an opponent to choose either of two unfavorable alternatives
Lack of agreement between people or things
The tendency to view everything in relationship to oneself
Controls and determines the essential quality of life
"I discount the likelihood of a conventional Arab attack"
Creates the most formidable barrier to critical thinking
System of government in which most of the important decisions are taken by states officials rather than by elected representatives
Constantly prime the pleasure centers of the brain, to keep us lusting after things we don't need