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Reader-Centered Proposals

ENG 3700 
Technical Communication
Across
This tells what the communication is about
When "Bringing it All Together", you should address the possibility of these from your reader
Your proposal should address this important topic
Use this concept to guide your reader to accept your proposal
Down
Readers are deciding if your proposal is worth investing some of this
A successful solution will achieve these
Your plan of action
The author should be capable of producing this
The superstructure of your proposal should achieve this
An offer that intends to persuade the reader to accepting it
Readers want to know how much money or resources will be required