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Product Service Management Vocabulary

Across
company offers a combination of ma nufacturer, private and generic brands
another term for warranty; a guarantee is usually used with promotional phrases like “money-back guarantee”
promise made by the manufacturer to the customer about a product’s performance, workmanship or materials
when a brand name has been used t oo many times and loses its brand strength
provides information about the product’s use, construction, care, features and performance
classification of brand initiated by whol esalers and retailers; also called store brands or private brands
companies promoting social and political causes on packaging
part of the brand; symbol or design
two or more name brand companies join forces to increase customer loyalty and sales for each brand
information tags, wrappers, seals or imprinted messages on the product or package
Down
packaging of products to be safer for the environment; companies can appeal to a market valuing less waste
classification of brand which does no t incorporate any brand or trade name; most generic products have simple packaging and a short description of the product
ysical container or wrapping for a product
warranty explicitly stated in written or spoken form, to encourage customers to buy
legal authorization letting one compan y use another company’s brand for a fee
existing warranties applied automatically because of state law
brand mark with human form or characteristics
name, term, design or symbol iden tifying a business and its products
provides the quality of th e product for the consumer