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Persuasion wordlist

Teacher: Jamie
Across
A short and memorable phrase used in advertising. e.g. McDonalds: 'I'm loving it'. Nike: 'Just do it!' Pepsi: 'For when there's no Coke" ;)
How people communicate information to a lot of others e.g. television, radio, newspapers, internet
Making people do what you want by threatening them with something bad
Control or make people do what you want by being sneaky (or clever).
The people you are advertising and trying to aim your product to (6,8)
What you have (with your words) when you don't agree with somebody
A small symbol or design used to identify a product or organisation
Having power over somebody or something
Down
Theactions people take to achieve a goal
Websites and Apps people use to keep in touch with each other (6,5). e.g.. Facebook, WeChat
When people (who don't agree) have a discussion about a topic.
Using words that start with the same sound. e.g. try Toms Tomatoes - they taste terrific!
The art of selling products
What is used to wrap or protect goods we buy.
Use your words to get someone to do what you want.
A short (easily remembered) tune used so that people remember your product.
When you pay someone to do what you want.