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Know your Customers

Across
Parties who exchange goods
Lifestyle, personality, core values
A small specialised market
Dividing market into bite size pieces
Down
Concentrate on one or a few segments at a time
Age, occupation, gender, education, income
Not considering access for customers with special needs
How people respond to a product
Physical location of a customer
Increase, strengthen
Value segments
Putting yourself in the customers shoes