a group of thinkers who traveled over Greece selling their services as educators and training people in public speaking
anything could be argued, important to know both sides, asked his students to come up with arguments for and against the same issue, so they could analyze which is better (i.e. presidential debates, argumentation/debate)
person delivering message to another
word choice, phrasing and level of formality
in the speaker’s control, ethos, pathos, and logos.
believed audiences were passive (linear), or one-sided, and could be moved by the “magic” of language or convinced into doing something. (i.e. cult/religious leaders, politicians, teachers, coaches, etc.)
developed stasis (p:stay-sis) theory to help understand the arguments offered on a given subject. Also believed that rhetoric was simply, the art of speaking well. His writing helped create instructional tools for speakers to use (principles)
Credibility (Ethos, Pathos, Logos)
Process of taking a message that has been sent & using one's own experiences to give it meaning
where the message is sent, or mode through which the message is conveyed (voice/written word)
process of attaching symbols to ideas/feelings so people understand them
established the 5 cannons of rhetoric. These cannons remain the foundation for understanding the development of speeches, focus on speech and delivery