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Sports Marketing

Name:   _________________
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Across
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Focus on information that can be measured, such as age, income , profession, gender, education , marital status and size of household.
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the value of the next best alternative that you pass up when making a different choice .
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The capability to produce products or services more efficiently and economically that the competition.
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The minimum sales required to cover all of the expenses of organizing, promoting and running the event.
Down
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Incluces all fo the consumers who will purchase a product or a service.
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Is a group of consumers within a larger market who share one or more characteristics.
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Is the percentage of total sales of a product or service that a company expects to capture in relation to its competitors.
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Focus on characteristics that cannot be measured physically, such as values, interest and lifestyle choices.