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Sports Marketing

Name:   _________________
Across
Focus on information that can be measured, such as age, income , profession, gender, education , marital status and size of household.
the value of the next best alternative that you pass up when making a different choice .
The capability to produce products or services more efficiently and economically that the competition.
The minimum sales required to cover all of the expenses of organizing, promoting and running the event.
Down
Incluces all fo the consumers who will purchase a product or a service.
Is a group of consumers within a larger market who share one or more characteristics.
Is the percentage of total sales of a product or service that a company expects to capture in relation to its competitors.
Focus on characteristics that cannot be measured physically, such as values, interest and lifestyle choices.