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CHAPTER 1

Across
The coordination of a marketer's communication efforts to influence attitudes or behavior.
All customers and potential customers who share a common need that can be satisfied by a specific product, who have the resources to exchange for it, who are willing to make the exchange, and who have the authority to make the exchange.
A businessperson who only produces a product when it is ordered.
The desire to satisfy needs in specific ways that are culturally and socially influenced.
The assignment of value, or the amount the consumer must exchange to receive the offering/
A marketing strategy that supports environmental stewardship thus creating a differential benefit in the minds of consumers.
The outcome sought by a customer that motivates buying behavior that satisfies a need or want.
Buyers, sellers, or investors in a company; community residents; and even citizens of nations where goods and services are made or sold-- in other words, any person or organization that has a "stake" in the outcome.
The ultimate user of a good or service
Down
A type of trade in which goods are paid for with other items instead of with cash.
Customers' desires for products coupled with the resources needed to obtain them.
The usefulness or benefit that consumers receive from a product.
Intangible products that are exchanged directly between the producer and the customer.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Any location or medium used to conduct an exchange.
The recognition of any difference between a consumer's actual state and some ideal or desired state.
A tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process; a bundle of attributes including feature, functions, benefits, and uses.