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Take Home Quiz #2 (bring to class Wed/Thurs for full credit)

Across
A particular group at which a product or service is aimed.
A plan designed to take a possible future event or circumstance into account.
Identifies a firm's major competitors and its particular strengths and weaknesses in relation to its competitors.
An organization that is engaged in commercial or economic competition with others.
The scientific description of the customs of individual peoples and cultures.
Down
A primarily exploratory research.
A mission statement is intended to clarify the 'what' and 'who' of a company, while a _______adds the 'why' and 'how' as well.
This type of research's methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys.
The action of obtaining something.
Economic characteristics (disposable income, car ownership, home ownership, etc.) and social characteristics (lifestyle, leisure activities, buying patterns) of the listenership, readership, or the viewership of a particular advertising medium.