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Persuasive News

Across
Incentive
Not a threat, but a _______
Captures attention, describes a problem, or suggests reader benefits
Modern medium used by companies to engage with publics
The mood the message takes
Attention, interest, desire, action
Direction of messages to persuade superiors
Down
Accurate information to support a claim
Build interest, and provide background detail
Positive, negative, and _______ messages
Message that addresses an issues and asks for compensation
Message that makes a reasonable and valid request with valid facts
Motivates action and shows gratitude
Direction of messages to persuade employees