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DECA VOCABULARY: LIST 4

Across
the step-by-step process in which a salesperson advises a customer about products that suit his/her needs, leading through the decision to make a purchase
the items found in an advertisement include Headline, Copy, Illustration and Signage
develops from a viral marketing technique used to get consumers talking about a product
all marketing activities other than advertising, public relations & personal selling that are directed at a customer to increase sales
advertising that sends a promotional message to a targeted group of prospects and customer rather than a mass audience
a photograph, drawing or other graphic that is used in a promotional message
a concern or doubt that a consumer has for not making a purchase
when a salesperson encourages a consumer to select between two products to close a sale
strategies used to promote a company’s products in order to increase sales
Down
refers to the path a product takes from producer to the final consumer
information in an unorganized form that have a relationship with current conditions, ideas or knowledge
desirable attribute of a good or service, which a customer perceives he or she will get from purchasing
an outline of the marketing tools, strategies and resources that company intends to use to promote a product or service
all of the clients of a business
an initial effort by a salesperson to close a sale
decisions of a business regarding forms of payment, returns and exchanges, sales quotas, sales commission, legal and ethical issues