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chapter 10

Across
Reflects an individual difference in consumers’ propensity to be biased against the purchase of foreign products.
a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting.
Reflects an individual difference in consumers’ propensity to be biased against the purchase of foreign products.
the identifiable specific feeling, and affect to refer to the liking/disliking aspect of the specific feeling
Down
a set of human characteristics that become associated with a brand and are a particular type of image that some brands acquire.
an individual’s characteristic response tendencies across similar situations.
the emotional appreciation for benefits received is a desirable consumer outcome that can lead to increased consumer trust and purchases.
The reason for behavior
a construct representing an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response.