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Consumer Behavior - Chapter

Across
Discontinuous is a type of this
Often used in coordination with other promotional activities
Another name for product sampling
Likeliness of outcome when product knowledge and involvement is high
These consumers are older and of less social status
Sneaker culture, for example
These consumers are relatively inflexible and locally oriented
Go-to person for specific type of information
Method by which innovation spreads
Major reason consumers use social media
Positive reference group
Down
A/k/a as Market Mavens
These consumers are younger, highly educated, and risk takers
Group/person used as guide for behavior
Individuals share information verbally, abbrv.
This group of consumers are the smallest in size than other adopters
Either in or out
Group influence type a/k/a as utilitarian
This promotional activity is regulated by the FTC
A way to create value