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Vocabulary Lesson 1 per.3&6

Across
What you say or present to persuade someone to buy
How much information about the product is disseminated to the general public
Incapable of being perceived by the sense of touch
The wide range of activities involved in identifying and meeting the needs of your customers to get sales and profit in return
How much a product costs
An approach to sales that emphasizes making a sale at any possible time
Meet or exceeding the customer's expectation
An paid for promotional material designed to reach a mass audience
Where customers can bur a product
Brief statements or arguments that support
The advertising generated by customers who share their experiences
A framework for thinking about marketing that focuses on the four P's
Down
The item being marketed
A planned approach to meeting marketing goals
The characteristic of being perishable; not lasting forever
Things that can be touched
The generation of publicity for the company in the media
Emphasizes aggressive selling or promotion
Focuses on the existing product or service
The physical characteristics of a population, which may include age sex and marital status
An approach to travel an ecotourism that attempts to minimize disturbances to the enviornment
Apparently reasonable and valid
The term for a vacation in which people stay at home