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DECA VOCABULARY: LIST 2

Across
market research that you go out and collect yourself--surveys, interviews, observations, focus groups
inaccuracy in data due to the characteristics of the process employed in the creation, collection, manipulation & presentation of data, or due to faulty sample design
when a salesperson encourages a consumer to purchase utilizing information regarding services available
process of gathering information, conducting analysis & presenting findings for a product or service to make marketing decisions
process of a marketer in identifying the most profitable areas to offer a new product or service
all people who share the same wants & who have the ability to purchase a specific product or service
benefit of a good or service that differentiates it from other products
selling additional goods or services to a customer
promise that is given to a consumer that a product will meet certain standards
used generally as an example or model to compare or measure the quality or performance
Down
physical means of carrying a promotional message in words, speech &/or pictures--billboards, radio, newspapers, TV, magazines & the Internet
when a salesperson specifically asks for the purchase
projection of future sales
systematic process of gathering information
process of creating, communicating, delivering & exchanging offerings that have value for customers to generate profits for a business
strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
function of moving & selling goods from producer to consumer
market research that's already compiled & organized for you--reports & studies by government agencies, trade associations or other businesses within your industry