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DECA VOCABULARY

Across
seller matches a feature with an advantage or benefit that the customer wants or thinks is desirable
financial calculation that determines the profitability returned to a business based on funds spent on communicating with potential customers
choices made about advertising, personal selling, sales promos & public relations used to communicate, inform & persuade potential & current customers
method used to measure satisfaction on a scale--0 is neutral & one moves outwards from it towards the extremes of goodness and badness
Individuals or groups outside of an organization at whom its communications & promotional efforts are aimed
any form of direct contact between a salesperson & customer to fulfill their wants & needs
Down
studies a problem that provides details where a small amount of information exists--trial studies, interviews, group discussions, experiments, etc. are used to gain information
formal document that specifies a company’s activities for a determined amount of time
variable costs associated wIth goods, as well as a portion of the fixed costs of operating the business
practice of adding a constant percentage to the price of an item to determine its selling price
occurs when selected subjects fail to respond to a questionnaire
gathering data for the first time for a specific product, service &/or business
combination of advertising, personal selling, sales promotion & public relations used to accomplish an overall marketing strategy
Identifies a target market & coordinated marketing mix selections to create sales
form or paid, nonpersonal promotion in which a company promotes an idea, good or service through a variety of media
wrong action that can be attributed to a lack of knowledge