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soften them up

Across
You want to start with this
Must read the audiences....
They are my legs
A powerful logos tool, to always start with an agreement
Oversympathasing plays to someone's
Using opponent's argument to your advantage
Getting someone fired up?
Down
Argument by emotion
Argument by logic
Ask a question, them immediately answer it. "good idea? I believe it was"
Do my points make logical sense?
Argument by character, personality, reputation, trustworthy
Most important appeal of all
Do people trust what I say?
Concession side of ethos
Concern for your audience's emotions and then changing the mood to suit your argument