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Market Research

Across
The most accessible source of information
Using research that is already published
Testing a new product or service in the market before launching it,
Knowledgeable about customer buying behaviour.
Study of consumers opinions
Public companies are required to produce this.
Making a change in the marketing mix
Records browsers who have shown an interest on websites
Produce information about markets, products and trends.
Collecting new information
Gives in-depth answers to research
Researching the same issue using several different methods.
Down
Analysing business trends and changes taking place in the economy
The Grocer publication provides information on new developments.
Customers discussing products to generate rich information
Tesco, Subway, Boots all have reward schemes for shopping.
Predict future spending patterns
Gives number and figures.
Shows who bought items, how much is spent and how frequently they purchased.
Bar codes on sales items that generate a lot of useful information
Conducted over an extended period of time
Watching some type of behaviour