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Market Research

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Across
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The most accessible source of information
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Using research that is already published
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Testing a new product or service in the market before launching it,
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Knowledgeable about customer buying behaviour.
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Study of consumers opinions
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Public companies are required to produce this.
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Making a change in the marketing mix
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Records browsers who have shown an interest on websites
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Produce information about markets, products and trends.
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Collecting new information
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Gives in-depth answers to research
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Researching the same issue using several different methods.
Down
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Analysing business trends and changes taking place in the economy
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The Grocer publication provides information on new developments.
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Customers discussing products to generate rich information
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Tesco, Subway, Boots all have reward schemes for shopping.
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Predict future spending patterns
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Gives number and figures.
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Shows who bought items, how much is spent and how frequently they purchased.
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Bar codes on sales items that generate a lot of useful information
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Conducted over an extended period of time
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Watching some type of behaviour