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CH. 3: "Your Role as a Consumer"

Name:  ___________________________________
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Across
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discretionary income not spent
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this bureau is a non-government national organization whose sole agenda is to provide political lobbies and action on behalf of aggrieved consumers
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fraudulent investing scam promising high rates of return with little risk to investors
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government license that gives the holder exclusive rights to a process, design or new invention for a designated period of time
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amount of money needed to sustain a certain level of living
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this type of income is the amount income that a household or person has to invest, save or spend after taxes and necessities are paid
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creations of the mind
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belief that personal well-being and happiness depends to a very large extent upon the level of personal consumption
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this type of shopping involves comparing prices and quality of items from competing retailers to determine the best value
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this advertising technique is used to inform a target market about the benefits offered by a new product or innovation
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alternative that has the greatest perceived value
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this type of income is the amount net income a household or person has available to invest, save or spend after income taxes
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this type of advertising reinforces previous promotional activities by keeping the name of a company or product before the public
Down
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acting in ways that are consistent with what a person and the society consider as being good values
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activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast or electronic media
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illegal sales tactic in which a consumer is attracted by the ad of a low-priced item but then encouraged to buy a more expensive item
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value of the next best alternative given up for the alternative that was chosen
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"let the buyer beware"
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this type of consumer product lacks a widely recognized name or logo because it is not advertised
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seller's guarantee about the quality and performance of goods and services
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buying and selling of a security by someone who has access to material, non-public information about the security
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this type of advertising claims the superiority of its product over competing products
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stocks and bonds
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symbol, word, phrase, logo, or combination of these that legally distinguishes one company's product from any other
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short song or tune used in advertising and for other commercial uses
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verbal or written portion of an advertising message that summarizes the main idea in a few memorable words