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Business Case Studies Analysis 05

Across
– v. – To give an act of committing or entrusting a person, group, etc., with supervisory power or authority.
– n. – A test of consumer preferences during which market subjects are given a new company product to use for several days or weeks and which allows companies to then read the consumers questionnaire and see how popular the product is.
– n. - something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.
– n. – (Economics) a person or organization that uses a commodity or service.
– n. - (in scholarly studies) Research that comes from a secondary source, not done as original research by the group but derived from some other groups research and interpreted for the first groups own purposes.
- (marketing) – n. - the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching
– n. - trade or traffic, especially as regards a particular commodity.
– idiom - to be exactly right; to be refreshing
Down
- (or market testing) the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. It can also be used to generate communication designed to alter consumer attitudes toward existing products
– n. – the general course or direction of something; a style or what is popular.
– n. - The estimated maximum total sales revenue of all suppliers of a product in a market during a certain period.
– n. - a representative group of people questioned together about their opinions on political issues, consumer products, etc.
– n. - the original or model on which something is based or formed. Someone or something that serves to illustrate the typical qualities of a class; model; exemplar:
– n. – percentage of total shares in a given market.
– n. – an article of trade or commerce. A “good” or product, as opposed to a service.