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Chapter Seven Quiz

Across
An unplanned buying behavior resulting from a powerful urge to buy something immediately
Changes in an individual's thought processes and behavior caused by information and experience
An information search in which buyers seek information from sources other than their memories
A buyer's doubts shortly after a purchase about whether the decision was the right one
A consumer decision-making process used when buying frequently purchased, low-cost items that require very little search-and-decision effort
An internal energizing force that directs a person's behavior toward satisfying needs or achieving goals
A group of brands within a product category that a buyer views as alternatives for possible purchase
Down
The decision processes and actions of people involved in buying and using products
Remembering information inputs that support personal feelings and beliefs and forgetting inputs that do not
An information search in which buyers search their memories for information about products that might solve their problem
This advertisement is attempting to stimulate problem recognition by calling parents' attention to the time-limiting feature on the Kindle Fire.
The process of selecting, organizing, and interpreting information inputs to produce meaning
An individual's enduring evaluation of feelings about and behavioral tendencies toward an object or idea