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Learning, Memory and Product Positioning

Across
Offers marketing managers a useful technique for measuring and developing a product's position.
Also known as working memory.
This is one of the factors affecting information retrieval and memory.
The process of using an established relationship between one stimulus and response to bring about the learning of the same response to a different stimulus.
This occurs when consumers have difficulty retrieving a specific piece of information because other related information in memory gets in the way.
Refers to the schematic memory of a brand.
The value consumers assign to a brand above and beyond the functional characteristics of the product.
Down
Involves rewarding desirable behaviors such as brand purchases with a positive outcome that serves to reinforce the behavior.
Also known as schematic memory.
One of the six main factors that enhance the strength of learning.