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section three

Across
Reports requiring salespeople to provide details (such as number of calls made, new accounts
Facts and figures available in locations outside the company
The process of collecting facts and figures
Marketing research that focuses on cause and effect and tests "what if?" theories. Also known as conclusive research.
Records of salespeople’s meetings or contacts with customers
Data available from inside and outside the business that have been processed and organized so that they can be used to create, communicate
Marketing data that are gathered informally from internal and external sources; may or may not relate to any current issue or project
The basic issue that managers are facing; the reason they believe marketing research is necessary
Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed to address it
: A quantitative measure of the average number of times a target consumer is exposed to an advertising message.
Records why items or orders are cancelled (i.e.pricing, back-order situation, color?);
Down
A marketing-research method that tests cause and effect by test marketing new products or comparing test groups with control groups.
Surveying individuals via e-mail or Internet web sites to obtain research data
A measure of how well a business has met its customers’ expectations
Causal research; marketing research that focuses on cause and effect and test “what if” theories