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Across
a well-known brand owned by one company that is sold for use by another company
occurs when a change in price has very little effect on the demand for a product
a pricing strategy in which a low price is set for new products to gain a larger market sha
the point at which demand and supply are equal
a reduction from the original selling price
a marketing strategy to sell a product at as many locations as possible
a company’s exclusive right to use a brand name, symbol, or design
Down
a pricing strategy by which a company tries to distinguish its product or service from competing products based on factors other than price, such as design, quality, and workmanship
a pricing strategy by which a company tries to distinguish its product or service from competing
the product assortment, which includes all of the different products a business sells
financing made available by retailers to assist consumers in making purchases
the sequence of stages that a product goes through during its time on the market; there
a pricing strategy in which a high price is set to emphasize the uniqueness of a product and
occurs when a product is out of date, no longer wanted, or unusable
a group of closely related products with slight variations developed by the same business