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Social Behavior

Theories of Attitude Formation and Change
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Across
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Tendency to attribute greater value to an outcome they had to work for and put effort in for
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To follow a direct command
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Learning based off what is seen with the eye
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Made for success and failures
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People are less likely to provide help when they are in groups rather than when alone
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Occurs when group discussions strengthen a group's dominant point of view
Down
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Encourages a person to change their opinions or behaviors
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Less likely when individuals personal contributions are apparent
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Behaving different to specific members of a group
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Research of how people's thoughts, feelings, and behavior are influenced by the presence of others
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Form of learning where behavior is controlled by consequences
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When the logic of one is pondered by persuasive speech
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Persuasion depends on attractiveness or credibility of source
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When yielding takes place
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Inconsistency in attitudes promote change in attitude
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A study ran observing the obedience of people to a higher ranked person