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Chapter 5: Marketing Mix

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Across
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business’s percentage of the total sales generated by all companies in the same market
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that is determined by using the wholesale cost of an item as the basis for the price charged
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different products and services that a business sell
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strategy based on the belief that certain prices have an impact on how customers perceive a product
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that is determined by how much customers are willing to pay for a product or service
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that is determined by considering what competitors charge for the same product or service
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that is determined by using the wholesale cost of an item as the basis for the price charged
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blending of the product, price, distribution, and promotion used to reach a target market
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defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and recognizes and anticipates change
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creating an image for a product in the customer’s mind
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all the processes—planning, pricing, promoting, distributing, and selling—utilized by a company to place its product in the hands of potential customers
Down
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the name, symbol, or design used to identify a product
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amount earned as a result of the investment, usually expressed as a percentage
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uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service
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plan that identifies how marketing goals will be achieved
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product characteristics that will satisfy customer needs