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Expository Vocab

Across
an advertisement that gives information about a product or service in the form of an editorial or journalistic article
the process of when readers fill in the blanks between panels
in advertising, the featuring of a happy customer and a quotation about the benefits of a company's product or service
a pattern or repeated series of marks, the amount of contrast in an image (blacks offset by whites? shades of grey? how vivid or opaque are the colors)
a guideline for composing a visual text which suggests that, if it were divided into nine equal parts, the subject should appear where the gridlines of these parts intersect
the framed image (usually has borders)
an advertising technique that presents the reader with a problem and a solution to this problem which involves the advertiser's product or service
a term used in semiotics to describe any form that takes meaning, such as a word, sign, symbols or even color
a reference to something without mentioning it explicitly
the direction of a facial expression
a term used in semiotics to refer to images that resemble the things that they represent
the space between panels
the teardrops, sweat drops, question marks, or motion lines that artists draw beside character faces to portray emotion
Sentence structure
the order of panels
the use of humor, irony, exaggeration or ridicule to expose and criticize people's stupidity
Down
a mark or emblem that is used to promote public identification and recognition
The process of promoting products or services, including market research and advertising
where and when the text was created and received
The intention of the author or the reason why the writer writes
a visual text that adds meaning to written text
the storyline that is suggested through an image
the placement or arrangement of visual elements in a text or, in visual art, the arrangement of visual elements in a work or art in relation to the subject of the art
Technique that demonstrates the credibility of the SPEAKER.
a title or explanation that accompanies an image
the space surrounding the subject(s) of an image
a picture, description or imitation of a person which exaggerates that person's features or character traits
the choice and use of words and phrases in speech or writing.
The way in which the coherence of a text is constructed
the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.
in newspapers or magazines, the short text boxes on the front page that encourage the reader to read full versions of these articles inside the newspaper or magazine
Techniques that demonstrate the logic of the TEXT.
Techniques that evoke an emotional response in the AUDIENCE
The way in which the writer writes