the process of when readers fill in the blanks between panels
a term used in semiotics to describe any form that takes meaning, such as a word, sign, symbols or even color
a title or explanation that accompanies an image
Technique that demonstrates the credibility of the SPEAKER.
a guideline for composing a visual text which suggests that, if it were divided into nine equal parts, the subject should appear where the gridlines of these parts intersect
the framed image (usually has borders)
a picture, description or imitation of a person which exaggerates that person's features or character traits
an advertisement that gives information about a product or service in the form of an editorial or journalistic article
a mark or emblem that is used to promote public identification and recognition
an advertising technique that presents the reader with a problem and a solution to this problem which involves the advertiser's product or service
the space surrounding the subject(s) of an image
The process of promoting products or services, including market research and advertising
Techniques that demonstrate the logic of the TEXT.
in newspapers or magazines, the short text boxes on the front page that encourage the reader to read full versions of these articles inside the newspaper or magazine
Techniques that evoke an emotional response in the AUDIENCE
a term used in semiotics to refer to images that resemble the things that they represent
where and when the text was created and received
the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.