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Destination Branding
Across
Brand -------- is the value of a brand, determined by the consumer's perception of its quality and desirability.
The actual brand image held by consumers is called brand -----------.
Brand ------------ is anything linked in memory to a brand.
The pinnacle of the CBBE model is brand -----------, which refers to the strong positive relationship with the brand.
Brand ----------- represents a level of engagement with the brand.
Down
The desired brand image from organization perspective is called brand -------.
Brand ----------- is the strength of the brand’s presence in the mind of the target consumers.