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Ch. 10 Vocab Review

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Across
3
Corporate ownership all along the channel.
4
Putting together a variety of products to give a target market what it wants.
5
Acquiring firms at different levels of channel activity.
6
Direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
8
The difference between the lines a typical producer makes and the assortment final consumers or users want.
9
A manager who helps direct the activities of a whole channel and tries to avoid, or solve, channel conflicts.
10
Adjusting the quantities or assortments of products handled at each level in a channel of distribution.
11
Dividing larger quantities into smaller quantities as products get closer to the final market.
12
Collecting products from many small producers.
Down
1
Conflict that occurs between firms at different levels in the channel of distribution.
2
Making goods and services available in the right quantities and locations—when customers want them.
3
Any series of firms or individuals who participate in the flow of products from producer to final user or consumer.
7
Separating products into grades and qualities desired by different target markets.