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Ch. 10 Vocab Review

Across
Corporate ownership all along the channel.
Putting together a variety of products to give a target market what it wants.
Acquiring firms at different levels of channel activity.
Direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
The difference between the lines a typical producer makes and the assortment final consumers or users want.
A manager who helps direct the activities of a whole channel and tries to avoid, or solve, channel conflicts.
Adjusting the quantities or assortments of products handled at each level in a channel of distribution.
Dividing larger quantities into smaller quantities as products get closer to the final market.
Collecting products from many small producers.
Down
Conflict that occurs between firms at different levels in the channel of distribution.
Making goods and services available in the right quantities and locations—when customers want them.
Any series of firms or individuals who participate in the flow of products from producer to final user or consumer.
Separating products into grades and qualities desired by different target markets.