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Segmentation, Targeting, Positioning

Across
business customers who consider numerous suppliers (both familiar and unfamiliar), solicit bids, and study all proposals carefully before selecting one.
LIFECYCLE
a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers’ minds.
one segment of a market.
business customers who consider numerous suppliers (both familiar and unfamiliar), solicit bids, and study all proposals carefully before selecting one.
a strategy that chooses two or more well-defined market segments and develops a distinct marketing mix for each.
a situation that occurs when sales of a new product cut into sales of a firm’s existing products.
developing a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization in general.
segmenting markets by age, gender, income, ethnic background, and family life cycle.
segmenting markets by region of a country or the world, market size, market density, or climate.
Down
dividing a market by the amount of product bought or consumed.
the process of grouping customers into market segments according to the benefits they seek from the product.
a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
changing consumers’ perceptions of a brand in relation to competing brands.
segmenting markets on the basis of personality, motives, lifestyles, and geodemographics.