A bid strategy that enables you to provide a benchmark cost
for the results you care about. This limits your cost per
conversion while maximizing the number of conversions. The
goal amount you provide is an average amount that’s delivered
against over the campaign lifetime, while dynamically bidding
as high as needed to maximize results. This means that the
average cost per result may exceed the set amount.
A measurement solution that enables you to see which
platform, channel, device, ads or content should be credited
with a conversion.
A bid strategy that lets you set a maximum bid to be used in
each auction.
This enables you to choose what type of conversion
information is used when determining who your ads are shown To.
Data a brand collects directly from its customers, such as
website activity data and sales data.
The cost to the advertiser each time an ad is clicked.
cost per result The cost to you each time an action is taken because of
your ad.
The part of pacing that adjusts your bid or which auctions to
enter based on how much budget and time you have left for
your ad set.
Indicates outcomes related to advertising across numerous
online or offline channels, such as Meta and television.
A hypothesis contrary to the null hypothesis, that there’s a
relationship between two measured phenomena or an
association among groups.
The method by which you buy ads across Meta technologies.
A tool, connection, piece of code or other object that collects
information, such as the Conversions API, Meta Pixel,
Facebook SDK and offline conversions. The information can
be used for measurement and analysis.
In marketing research, a measurement method that shows
different types of ads to separate groups of people in a
controlled manner.
A variable whose value depends on that of another.
A test that enables you to conduct a controlled experiment
comparing multiple ad sets to see which performs the best.