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Digital Marketing 2

Across
A bid strategy that enables you to provide a benchmark cost for the results you care about. This limits your cost per conversion while maximizing the number of conversions. The goal amount you provide is an average amount that’s delivered against over the campaign lifetime, while dynamically bidding as high as needed to maximize results. This means that the average cost per result may exceed the set amount.
A measurement solution that enables you to see which platform, channel, device, ads or content should be credited with a conversion.
A bid strategy that lets you set a maximum bid to be used in each auction.
This enables you to choose what type of conversion information is used when determining who your ads are shown To.
Data a brand collects directly from its customers, such as website activity data and sales data.
The cost to the advertiser each time an ad is clicked. cost per result The cost to you each time an action is taken because of your ad.
The part of pacing that adjusts your bid or which auctions to enter based on how much budget and time you have left for your ad set.
Indicates outcomes related to advertising across numerous online or offline channels, such as Meta and television.
A hypothesis contrary to the null hypothesis, that there’s a relationship between two measured phenomena or an association among groups.
The method by which you buy ads across Meta technologies.
A tool, connection, piece of code or other object that collects information, such as the Conversions API, Meta Pixel, Facebook SDK and offline conversions. The information can be used for measurement and analysis.
In marketing research, a measurement method that shows different types of ads to separate groups of people in a controlled manner.
A variable whose value depends on that of another.
A test that enables you to conduct a controlled experiment comparing multiple ad sets to see which performs the best.
Down
A tool that enables businesses to manage customers’ contact information and interactions through the customer life cycle. daily budget The average amount you’re willing to spend on an ad set or campaign every day.
An ad buying type wherein you decide that you would like to participate in an ad auction.
A bid strategy that enables advertisers to set a maximum average cost per optimization event for an ad set. Meta will keep the average cost as far below that amount as possible, but keep showing ads until it’s reached.
The percent difference in conversions between the people who did and didn’t see your ads during a test.
A rule-based attribution model that gives 100% of conversion credit to the first click or visit in a conversion path. If there is no click or visit, then it will credit the conversion to the first Impression.
The average cost you've paid for 1,000 impressions of your ad, or the average revenue you've received for 1,000 impressions of an ad on your apps or websites.
In Meta Ads Manager and Ads Reporting, a setting you select that helps determine how to spend your budget in alignment with their campaign goals.
The number of times something is clicked on, divided by the number of times it has been displayed.
The price for the outcome you're optimizing for
An interface that enables software components to communicate with each other and share data.