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PR Words and Phrases 2

Across
The Canadian PR association
A set of features to distinguish companies from each other
The ability to gain support for a course of action
Production of text for persuasive purposes
An example of an ideal customer
What is a dream without a goal?
False or misleading information
Four phases of a PR campaign
Return on investment
A popular held belief
A tactic that involves paying for space
Process of improving your website
The main means of mass communication
The study of right and wrong
Specific actions items
One of the 6 fundamental ethics in PR
Short, personalized message
A system or standard of measurement
Down
A media model strategy that has nothing to do with Mexico
Content that is published on a website
The act of interacting with contacts
The art of sharing stories
A section at the end of a press release
A statement of why an organization exists
Content that lives on the company's website
Why something is done
Public awareness of a product, service, or person
A technique used during interviews to steer away from negative questioning
Making up a story about something
Any event that can negatively impact your organization
One of the most famous PR pioneers
A way to organize and manage your contacts and their info