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PR Terms and Phrases 1

Across
The main means of mass communication
A technique used during interviews to steer away from negative questioning
The study of right and wrong
Any event that can negatively impact your organization
The Canadian PR association
Public awareness of a product, service, or person
A tactic that involves paying for space
Four phases of a PR campaign
A media model strategy that has nothing to do with Mexico
Short, personalized message
A popular held belief
A statement of why an organization exists
An example of an ideal customer
Making up a story about something
The ability to gain support for a course of action
A way to organize and manage your contacts and their info
Production of text for persuasive purposes
Specific actions items
Down
A system or standard of measurement
One of the 6 fundamental ethics in PR
Content that is published on a website
Process of improving your website
What is a dream without a goal?
The art of sharing stories
A set of features to distinguish companies from each other
A section at the end of a press release
The act of interacting with contacts
Return on investment
Content that lives on the company's website
One of the most famous PR pioneers
Why something is done
False or misleading information